"Parents based in north London is looking for an remarkable and experienced instructor to support their youngest child on his initial journey to growing into an English gentleman."
Looking at this post, you might readily skip the wording "beginning" as just figurative language.
However, it could be the crucial part of this unique job advert, as it attempts to find a teacher for a 12-month-old.
Hundreds of applications have since been received since the anonymous family advertised their search for the £180,000 per year tutor, who needs to be "someone very special".
Over the last few weeks, the advert has attracted interest in the press, with numerous asking why?
Forward-Thinking Method
The CEO, CEO and founder of a global tutoring firm, which is assisting the family in their search, stated that despite first skepticism, he considered the idea "forward-looking", and "advanced".
When he met the family, he mentioned they understood the atypical aspect of their request, and how immature their son is.
However, they clarified that they "didn't want to wait any longer" to hire a tutor, as they had postponed until their elder sibling was five, and by that stage "cultural conditioning had already set in".
What exactly did the family refer to by "cultural leaning"?
It's "everything", he responded. "How you eat, the way you speak".
He explained the firstborn had absorbed "extremely delicate, non-verbal cues" from the family, and had assumed their cultural ways. The family explained to Adam they did not want this pattern to repeat itself with their new baby.
The intention: To engage a English tutor, who should speak with RP, to influence the baby right from the beginning.
Osmotic Learning
"Much of the development at the outset here is rather acquired indirectly," explained Adam.
It's by means of this natural absorption that the family are aiming the child will acquire the British traits they wish to cultivate.
The consultant noted the tutor had to be an individual who went to "the appropriate educational institutions – similar types of schools as the family plan to send their son to".
"The educator simply needs to be the appropriate candidate, they'll be carrying out things they may not realize they're doing, effortlessly," he added.
Money No Object
The family explained to Adam the selected educator should ideally also have familiarity of or passion in horse riding, skiing, the arts and instrumental training so as to shape the child in a wide range of passions.
More than that though, he stated the family hoped the tutor to enrol the child on a range of classes so the child would be "equestrian training and picking up an instrument by the time they are about three years old".
In the family's view, assisting their son become a "UK sophisticate" will result in achievement and create opportunities.
"Considering the pros and cons of that, because it's undoubtedly a status symbol," he adds.
But, notwithstanding all this tutelage in "Britishness", would the child pick up so-called cultural leaning from the multicultural family he lives with regardless?
"Absolutely", said the CEO. "The family understand this could fail, but they've simply adopted the perspective of, 'we should try and we'll proceed as quickly as we can', because the expense of it is not relevant," he said.
Impractical
A number of in the private teaching field who express these reservations.
An education leader, chief executive of Blue Education, who supplies individual instructors, commented that "the development of adopting dual cultures, or actually, forming one's identity, is something that must be lived into, not designed."
He noted that he had emigrated from China to the UK at the age of seven, and had been raised knowing and practicing dual heritages. He progressed to be educated at Cambridge University.
"The idea that one individual can function as a embodiment of UK identity, a person who can somehow impart the qualities of a British gentleman onto a infant child, seems to me idealistic and unfeasible," he stated.
"From my perspective, having a distinctly English tutor from early childhood will not automatically produce the result they want.
"I wasn't provided with such a tutor, and nevertheless I have been privileged enough to experience several of the experiences they desire for their son."
He stated: "The reality is, cultural identity should not be forced from the external environment; it must be chosen, and it must come from within."
Acquiring Englishness
Naturally, UK identity is something Adam thinks can be instructed – and sold.
"I believe the reality that the global community holds us in this light is something that we should be cherishing|valuing|appreciating
