TikTok is introducing a new feature that allows them to reduce the volume of AI-created videos appearing in their feeds. This step comes as the service revealed that it now features over 1 bn content made with AI.
Testing and Rollout
This change is in a pilot phase over the following weeks before a full-scale rollout. This advancement aligns with a surge in AI content, fueled by emerging content generation software.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A considerable share of this output is classified as low-quality AI content, a term for poor-quality, mass-produced content that is frequently illogical or bizarre.
“We know from our community that numerous viewers enjoy content made with AI tools, ranging from digital art to informative clips, and we want to provide users the power to adjust the amount of that, based on their own choices,” stated a spokesperson.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its network identified as artificially created. In total, over 100 m videos are submitted to the service daily, making AI-generated material a minor part of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the amount of AI-generated videos they watch by accessing the content preference option in the platform and choosing AI-made media. Further subjects that currently be adjusted under the setting cover news, style, cosmetics, and movement.
Platform Guidelines
The platform’s policies oblige users to identify lifelike AI-generated content, and it forbids malicious AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its terms of service.
Furthermore, the service will now apply an AI-generated watermark to content made using its proprietary AI systems, or identified by an collaborative effort for recognizing content made by AI. This step is intended to stop users from seeking to bypass the tagging system.
AI Literacy Programs
The company is furthermore launching a $2m AI literacy fund for professionals and groups to produce learning resources about ethical AI use. This project will support educational bodies dedicated to educating computer science.
Content Safety Approach
The platform has supported its content review process, during discussion over proposals to lay off numerous content moderators in the United Kingdom. TikTok is set to eliminate hundreds of positions in its trust and safety department in London, with trade unions and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A company official clarified that human moderation would continue to be important, but automated tools can shield workers by removing the most distressing content before it gets reviewed by staff. The platform announced a notable drop in shocking and graphic content handled by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is where a lot of the machine support is really helping us work at speed.”
